2007: ADTHINK MEDIA, Internet Group.
February: The ADVERT STREAM Group becomes ADTHINK MEDIAIn order to adopt an identity more in keeping with its activities and its development strategy, the ADVERT STREAM Group, with the strength of its specialised subsidiaries behind it, changes its name and calls itself "ADTHINK media". The name "ADVERT STREAM" remains the commercial designation for its historical activity - that of an advertising agency.
2006 : ADVERT STREAM becomes an Internet Group.
The ADVERT STREAM Group positions itself as a true Internet group, centred on three spheres of highly synergistic and complementary activities: audience monetisation, publishing and generating traffic. The four search engine marketing agencies, acquired in 2005 are gradually restructured. Acquisition activities and traffic generation are regrouped into one, central, legal entity - CLICK MEDIAS. The three other subsidiaries are capitalised upon in order to bring out the fast growing new activities of the Group under their own, legal entity: PROFILES PARTNERS is a direct marketing company, WAWA STUDIO is a studio for the creation of graphics and marketing, and LUDO FACTORY hosts Internet games publishing activities.June 06: The ADVERT STREAM Group creates its “Publishing” sphere, with the acquisition of the Numerik Art company.
The Group acquires the Numerik Art company, a company that provides meeting/dating sites (one million subscribers), and its proprietary affiliation platform. The company’s aim is to own its audience. Marc LAVIGNE DELVILLE rejoins Group management as Director of the Publishing Sphere and becomes a member of the board of directors.
April 06: ADVERT STREAM launches a new platform and becomes the first advertising agency on the Internet to bring together all the main advertising solutions onto one, unique technological platform.
With this new version, ADVERT STREAM gambles on a huge influx of small and medium sized advertisers in the Internet and, following more than 12 months of research and development, launches a “Network” offer, available in a self service format. This integrally automated service allows an advertiser, very simply and online, to organise an advertising campaign over a network of 5,000 websites with very precise targeted criteria (website theme, keyword, the Internauts’ country of origin and language…). In this way, the Company can offer the main advertising solutions with one single, technological platform: Media Solutions, Network Solutions and Affiliation Solutions.
2005: Growth acceleration as a result of various factors.
- The Company is given the status of “Innovative Young Company” by the Ministry of Research.
- New offers of services as a result of the launch of a new advertising platform.
- The Company integrates an affiliation platform which allows it to offer advertisers performance-related advertising solutions
- Second call of capital and a new investor comes onto the scene. The Company carries out a second capital raising levy from its historic investors, joined by a new investor.
- Strategic acquisition of 4 SEM agencies. In order to respond to the market’s growing demand in terms of payable positioning on the search engines, it acquires four SEM agencies and forms its “Acquisition and Traffic Generation” sphere.
